Popular Malayalam magazine, Gruhalakshmi, recently featured Malayalam actor-model Gilu Joseph which has the actor breastfeeding a baby with an intent to break the stereotypes around breastfeeding in open public. The campaign was started by the magazine to break the myth around it and to bring awareness amongst people about breastfeeding their babies. Word about this campaign and Gilu Joseph spread like fire and has also drawn flak from few sections of people. An advocate in in Kollam, Kerala, has now filed a legal case against the Magazine for featuring a woman breastfeeding her child. The cases are filed against only the magazine and not against Gilu Joseph however, the actor is also being criticised for going bold.
“I have only done things that I have believed is right for me. I must have failed, but I have no regrets. Women should breastfeed freely, without any sense of fear or inhibition and that is my message in the article too, but people began criticising even without reading what I had to say,” Gilu Joseph told Indian Express. Social media is witnessing a mixed response for this campaign and the actor receiving support and criticism too from few.
Gilu Joseph says that she had to fight a lot of criticism to do this which started from home – her mother and sister. “I am extremely proud of my body and only I exercise rights over it. I only do things that I think is right for me, which is why I had no qualms in taking up this project,” Gilu Joseph told the magazine in an interview. The campaign has now become viral on social media and many celebrities are supporting the cause.
With bold thoughts, Gilu Joseph has made it clear that there is nothing wrong with feeding your baby in public, which is often viewed sexually, she says. “It is a problem to interpret this sexually. Isn’t it a beautiful thing, friends? Why do you think it is wrong? Which god will be angry if you feed your child,” Gilu was quoted as saying by the magazine. Gilu Joseph is an air-hostess by profession and has films like Nonsense, Abrahaminte Santhathigal and Parole up for release this year.