Even though more than a week has passed since the release of ‘Mersal’, the buzz surrounding the Vijay starrer refuses to die down. The film recently crossed the Rs 100 crore mark at the box office and gave ‘Thalapathy’ fans a big reason to rejoice. Moreover, trade reports suggest that ‘Mersal’ mania has gripped fans internationally as well.
Now, in a shocking development, distributor Abirami Ramanathan has claimed that the box office figures of ‘Mersal’ have been inflated to create a buzz around it. He also added that the actual collections can’t be determined till the film’s theatrical run comes to an end.
“I have been in this industry since 1976. Back then, we’d appoint people to sell tickets in black for inflated price just to create hype for a movie. When public realise the film’s ticket is being sold for an exorbitant rate, they’d be curious to know what’s there in the film. This is the same tactic that’s being followed even today. When you make people believe a film has earned Rs 200 crore, they don’t want to miss out on a film that’s making so much money. Box-office numbers are being shared openly because nobody can question its authenticity because there’s no proof. As a distributor, I can say that a producer can’t know the earnings of his film till the end of its theatrical run,” added Ramanathan.
Interestingly, when a leading daily contacted the makers of ‘Mersal’, they refused to comment on the matter. On a related note, ‘Mersal’ has been directed by Atlee and is action-drama. It features Vijay in a triple role.