Vijay starrer finds itself in the middle of a controversy suddenly when one of the producers in Tamil cinema A.R.Films filed a case saying the title ‘MERSAL’ was registered by them. The officials of A.R.Films have approached the Madras High court with regards to this and the court has issued a Stay Order on this asking the makers of Vijay’s ‘MERSAL’ to not use the title until October 3rd, 2017. A.R.Films have approached the court stating the titled they registered – MERSALAYITTEN – is similar to this Vijay film title.
However, arguments on social media claim that the title for Vijay’s film was announced on June 22nd, 2017 and these legal cases by A.R.Films are only to cash in on the popularity gained by ‘MERSAL’. Sri Thenandal Films, producers of ‘MERSAL’, have also registered Trademark Rights for ‘MERSAL’ meaning which if any group or firm wish to use ‘MERSAL’ for commercial purposes, they will have to pay a royalty fee for the usage. Hema Rukmani, CEO of Sri Thenandal Films, has not yet responded to the stay order issued by the court.
While all this is happening, the teaser of MERSAL has smashed some unbelievable records on digital platforms. The teaser has crossed 10 million views in less than 24 hours of release and has been liked by more than 850,000 users on YouTube. This is for the first time any Tamil film has achieved such feat and is a record on digital platforms. MERSAL will star Vijay in triple roles and is being directed by Atlee who will be directing the ‘Thalapathy’ for the second time after ‘Theri’.