Makers of Rajinikanth and Akshay Kumar’s 2.0 will use a hot air balloon for promotions

Rajinikanth will be reprising the Chitti character in 2.0.

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Robo 2.0

Robo 2.0

Are you a fan of the much-loved and legendary Rajinikanth? If yes then get ready to rejoice as we have some awesome news in store for you. According to reports, the makers of his 2.0 have come up with a unique and grand plan for promoting this eagerly-awaited sci-fi thriller. As part of the promotional campaign, a hot air balloon featuring images of Thalaivaa and Akshay Kumar will travel all over the world and add to the craze surrounding the film.

“We plan to take the 100-foot-tall hot-air balloon to as many balloon festivals as possible across the world. Since we see our film as a Hollywood production, we also plan to tie up the balloon over the Hollywood signage in Los Angeles,” Lyca’s Raju Mahalingam told a news agency.

Besides this, he said that a host of noted stars too will be taking part in the drive.

“We also plan to take it to various Indian cities. Well-known stars will participate in this drive,” he added.

Wow, that does indeed seem to be quite a plan.

In case you did not know, 2.0 is a sequel to the 2010 release Enthiran and has been directed by S Shankar. In it, Rajini will be seen reprising his much-love Chitti character from the first part. On the other hand, Akshay will be seen playing the antagonist.

On a related note, this is a busy time for Rajinikanth. Besides 2.0, he has Kaala in his kitty. In the mob drama, he will be seen essaying the role of a gangster.

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