2017’s biggest entertainer Mersal, has added one more feather to its cap long after the release of the film. According to Twitter Indian Mersal has become the top hashtag trend of 2017. It has been reported that the hashtag generated over 1.7 million tweets in 3 days. This isn’t the first record created by Mersal on Twitter. It’s also the first south Indian film to have it’s own Twitter emoji.
Directed by Atlee, Mersal told the tale of a man who decides to solve a healthcare threat and in the process discovers the reason behind his father’s death. The film starred Vijay, Kajal Aggarwal, Samantha, Vadivelu and S. J. Suryah in lead roles. After the release of the film, it caught itself in a controversy when it featured dialogues criticising GST and demonetization. Despite this, the film went on perform extremely well at the box office and even gained appreciation from Rajinikanth and Kamal Haasan. Directed by Atlee the film was produced by N Ramasamy, Hema Rukmani, R Mahendran and H Murali under the banner Thenandal Studio Limited. AR Rahman composed music for the film.