Watch: Makers of Rajinikanth-Akshay Kumar’s 2.0 begin the film’s promotions

In 2.0, Rajinikanth will be seen reprising his chitti character from the Enthiran

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Robo 2.0

Robo 2.0

If you are a fan of the much-loved and iconic Rajinikanth then we have some awesome news in store for you. In an exciting development, the makers of his eagerly-awaited ‘2.0’ have begun the film’s promotions in the most emphatic way possible.

The makers have released a video in which a hot air Balloon—featuring images of Rajinikanth and Akshay Kumar– can be seen flying over the Hollywood sign in Los Angeles and adding to buzz surrounding ‘2.0’.

Interestingly, the video also highlights the efforts that were put in while coming up with the Balloon. It goes without saying that the makers of ‘2.0’ deserve full credit for coming up with such a unique promotional strategy. It could go a long way in boosting its commercial prospects.

In case you did not know, ‘2.0’ is touted to be a sci-fi thriller and has been directed by S Shankar. A sequel to the 2010 release ‘Enthiran’, the film will hit screens in 2018. In it, ‘Thalaivaa’ will be seen reprising his chitti character from the first part. As far as Akshay is concerned, he will be seen essaying a negative role in this one. This is the first Tamil film of his career.

On a related note, this is a busy time for Rajinikanth. Besides ‘2.0’, he has ‘Kaala’ in his kitty. Touted to be a crime-drama and directed by Pa Ranjith, it features him in the role of a gangster. Besides him, it also features Bollywood actress Huma Qureshi in the lead.

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