Yemaali, starring Samuthirakani, Sam Jones, Athulya Ravi and Roshi Prakash, releases on February 2nd, 2018 and has been doing well at the box office. The romantic thriller opened to a decent response on day 1 and started receiving mixed response from audiences and critics. The first week witnessed the film earning a collection of Rs.15.30 lacs which was below average for any small budget film. The second week too saw the film hit similar numbers at the box office. Second week of Yemaali saw a collection of approximately Rs.16.9 lakhs in Chennai which is again a little lower than normal. Things have taken a dip in terms of box office making it tougher for the film to survive in the screens it is being played at. Experts predict that the film may soon be taken off the theatres and may arrive on digital platforms.
Announced in March 2017, director V. Z. Durai confirmed that his next film would feature Samuthirakani in the leading role. Durai revealed that Samuthirakani would be playing the full-fledged lead role for the first time, and would be seen in four different looks. B. Jeyamohan was signed to pen the dialogues in the film while two cinematographers Rethish and Prakash cranked the camera. Music composer Sam D was roped in and marked his debut in Kollywood. Newcomer Sam Jones and actress Athulya Ravi, last seen in Kadhal Kan Kattudhe, were signed on to play other important roles in the film, which began production in early April 2017.
The reviews for the film were a bit disappointing despite the promotional content like teaser and trailer creating a bit of an excitement around the film. The film couldn’t live up to the expectations of the audiences and eventually started to fade at the box office in Chennai and across Tamil Nadu. The makers will hope to cover losses via satellite rights or dubbing rights.