Rajaratham starring Nirup Bhandari and Avantika Shetty is nearing release and the team has released another song Ninnu Nenu Preminchanantu. The song has lavished retro sets which is recreated by Bollywood ace art director Rajat Poddar who has worked in films like Barfi, Jagga Jasoos and more. Rajat has put up amazing sets which combine fantasy elements with reality in this song. Shot in the Ooty forests, the sets seem to be elaborate and the art department is being commended for the wonderful job as every day the art team would start at 3 AM put up the set, dismantle it after 6 PM and then put it back again for next day due to forest department restrictions post 6 pm.
Anup who is the music composer and the director of Rajaratham, roped in a huge 60 member orchestra playing violins and cellos to create a romantic song that blends the essence of a 90s romantic song in a contemporary way for which lyrics has been written by Ramajogayya Sastry. The legendary sax raja who has arranged music for Hamsalekha, Ilayaraja conducted the orchestra for the songs. The legendary artist said, “after a long time I am was super excited to be a part of such melodious songs“.
Ravi shankar who has also sung Chal Chal Gurram, another song in the film seems to be hooked to this number. He said, “I can claim to do a lot of things but can never compose a song like Ninnu Nenu Preminchanantu and goddess Saraswathi has blessed Anup“. However, the shooting of the song was quite a task resulting to lead pair Nirup Bhandari and Avantika Shetty catching fever after shooting for the rain sequence in freezing weather. Despite having a national appeal and having the capacity to rope in a Bollywood singer, Anup decided to croon the song himself in Ninnu Nenu Preminchanantu.
Rana Daggubati plays the title role & has lent his voice for the royal chariot Rajaratham and Jollyhits, the production house, is gearing up for Mar 23rd worldwide release.